Blending Models and Metrics with Culture and Values – A Conversation with Banks Benitez, CEO of Uncharted | Podcast Episode #8

Banks Benitez the CEO of Uncharted (formerly the Unreasonable Institute) shares his wisdom for using models, metrics, and culture inside a social impact business.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Hello, hello and welcome back to the Rank & File Podcast. I hope you guys are enjoying your summer!

One of the things I love about running my own social impact-driven business is that I have the flexibility to run Rank & File in a way that makes the kind of impact I want in my personal life as well as in my business. And making room for the lifestyle and the relationships that are important to me. So, I’ve packed my bags and am spending several weeks in the United States to spend time with my family.

My whole family (24 and counting) loves hanging out at our lake house in Tennessee! It’s located in a tiny little town with only one stop light and it just feels so small and casual and…well, American. I just love it! I’ve also got a brand new nephew and niece to meet, so I am super excited about that.


I think it’s important to step away from work on a regular basis to make sure our priorities stay in line and to rejuvenate so we can sustain our energy over the long term with our purpose-driven businesses. By stepping away and creating boundaries, we actually increase the impact we have.

So I hope this summer, as we continue our quarterly theme and discussion around social impact at Rank & File, that you are creating that space that you need personally too. Ok, enough of me rambling, I want to dive into today’s new podcast episode because it’s so great!

What you’ll learn in this podcast episode:

In today’s episode, you are going to meet Banks Benitez. He is the CEO at Uncharted. Many of you might know of Uncharted but may not even realize it because they used to be known as The Unreasonable Institute.

You will learn in just a few minutes that Uncharted is a particularly fitting new name because Banks and the rest of the team there are incredibly dedicated to trying new things out (before they are perfect), letting themselves fail and switching things up so they can keep growing their social impact.

In fact, the organization just turned 9 years old and they just changed how they do their programs entirely!

So, if you are a social entrepreneur and you haven’t figured out quite how to reach financial sustainability yet or you haven’t figured out the best social impact model yet, I hope this interview will encourage and equip you with the right mindset you need.

Banks reminds us that part of being a purpose-driven entrepreneur is an ongoing willingness to shift and change and figure things out as you go. It’s never perfection and it’s never a ‘set it up and forget it’ kind of thing.

It’s consistent action and improvement.  So, really pay attention to Bank’s leadership mindsets as he speaks, and you will learn A TON that you can apply to your own business.

Important links from the episode:

Issue 10 – ‘Theory of Change’ The Special Edition Social Impact Issue

Living Impact: Blending Models and Metrics with Culture and Values

Uncharted, Formerly the Unreasonable Institute



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