Are you a purpose-driven founder who is questioning your business model or sales strategy? Are you trying to figure out how to carve your niche, create an impact in the right way and increase your sales? If that’s you, then you will love my conversation with fellow purpose-driven entrepreneur Lauren Petersen.
Lauren contributed to Rank & File Magazine Issue 8, entitled “Fieldwork: Guatemala’s Lessons on Building Better Social Impact Business Models”, sharing her insights into switching business models after she saw a better way to create a social impact. Now, I follow up with Lauren after she has taken the plunge into full-time business ownership with the launch of her new social enterprise Travel Patterns to get her behind-the-scenes perspective of how she’s set up her business model this time around.
We talk about everything from asking the right social impact and business model questions as a founder, to sales strategy, storytelling and social media.
In Today’s podcast episode, you’ll learn:
- The questions you should be asking as an early-stage founder about your impact and business model
- Why social media is not the holy grail of marketing for every business
- Why adding layers to your revenue streams is a great tactic to smooth out your cash flow + how to do it