Transitioning Your Business Model and Sales Strategy with Lauren Petersen, Founder of Travel Patterns | Episode #19

Purpose-driven founder Lauren Petersen on building a better business model to achieve a social impact, smoothing out cashflow with revenue streams, social media and more...
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Are you a purpose-driven founder who is questioning your business model or sales strategy? Are you trying to figure out how to carve your niche, create an impact in the right way and increase your sales? If that’s you, then you will love my conversation with fellow purpose-driven entrepreneur Lauren Petersen.

Lauren contributed to Rank & File Magazine Issue 8, entitled “Fieldwork: Guatemala’s Lessons on Building Better Social Impact Business Models”, sharing her insights into switching business models after she saw a better way to create a social impact.  Now, I follow up with Lauren after she has taken the plunge into full-time business ownership with the launch of her new social enterprise Travel Patterns to get her behind-the-scenes perspective of how she’s set up her business model this time around.

We talk about everything from asking the right social impact and business model questions as a founder, to sales strategy, storytelling and social media.

In Today’s podcast episode, you’ll learn:

  • The questions you should be asking as an early-stage founder about your impact and business model
  • Why social media is not the holy grail of marketing for every business
  • Why adding layers to your revenue streams is a great tactic to smooth out your cash flow + how to do it

Important links from this episode:

Fieldwork: Guatemala’s Lessons on Building Better Social Impact Business Models

Travel Patterns



CEO Day Tips for Purpose-Driven Entrepreneurs | Goal Setting Advice for Social Impact Entrepreneurs

Annual CEO Day | Episode #143

Learn how to design and implement an annual CEO Day – a strategic planning tool for purpose-driven entrepreneurs. Get step-by-step guidance on how to structure your CEO Day so you can reach your income and impact goals this year.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)