Pushing Hope Not Guilt | Storytelling for Your Small Business During Serious Times with Tim Scott of Mitscoots Outfitters | Episode #51

Pushing Hope Not Guilt | Storytelling for Your Small Business During Serious Times with Tim Scott of Mitscoots Outfitters | Episode #51

How to turn heavy conversations into messages of hope and how to encourage sales during serious times without using guilt.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Today on the Rank & File Podcast, I’m joined by an incredible social entrepreneur — Tim Scott of Mitscoots Outfitters.

During this conversation, Tim and I talk all about several growth strategies, spending significant time talking about storytelling — an important topic during the COVID-19 crisis that has many small businesses struggling for sales. 

Leveraging some past military and ad world experience, Tim Scott has guided his team in growing Mitscoots into a national brand that has ultimately helped to lift individuals off the streets and out of homelessness. Through strategy, community building and grit, he’s bootstrapped a great social enterprise into 200+ retail partnerships with a significant e-commerce presence.

Pivoting off that experience and at the insistence of colleagues, Tim Scott also founded Benefit Branding, a full-service ad agency focused on social impact branding. With a unique technique for strategy, target audience insights, and long term planning, their team helps clients build customer relationships by telling their story in the best way possible, everywhere possible.

On top of all that, Tim also teaches branding and strategy as a professor of practice at the University of Texas in Austin.

If you are a fellow bootstrapping social entrepreneur then I know you will find this conversation full of insights and great wisdom that you can apply to your own purpose-driven business during COVID-19 and beyond.

In Today’s podcast episode, you’ll learn:

  • Storytelling advice for early-stage entrepreneurs
  • How to turn heavy conversations into messages of hope
  • How to show strength and scale using vulnerability
  • Tim’s advice around partnerships including B2B growth strategies
  • And more

Important links from this episode:

Mitscoots Outfitters
Rank & File Magazine Issue #17: Purpose & Policy: 4 Ways to Make Systemic Change Happen with Your Purpose-Driven Company by Tim Scott, Founder of Mitscoots Outfitters

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