Shine Theory with Lauren Bates of Wild Terrains - Rank & File Podcast for Female Purpose-Driven Entrepreneurs with Kari Enge

Shine Theory with Lauren Bates of Wild Terrains | Episode #64

Shine Theory is a concept based upon the premise, “I don’t shine if you don’t shine.” Today, we breakdown what this concept is and how purpose-driven entrepreneurs can apply it to their businesses.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Shine Theory is a collaboration concept coined by Aminatou Sow and Ann Friedman, based upon the premise, “I don’t shine if you don’t shine.” For Lauren Bates at Wild Terrains, it’s the foundation for how she does everything in her business. 

Wild Terrains is a group travel company for women that collaborates with women-owned businesses around the world. Every hotel, restaurant, gallery, class, studio, and boutique they visit is owned and operated by talented women. And they publish their full itineraries in detail because they feel it’s important to spotlight these incredible women (something that is sort of an unspoken rule within the travel industry). 

But Lauren refuses to run her business around this scarcity mentality and instead chooses to let others shine. They’ve specifically used the shine theory to make collaboration and partnership the main way they grow their business.

Which I found super fascinating after learning what a marketing genius Lauren is. This woman knows her stuff, so I know that you will leave this episode filled with so many great insights into how you can approach your business from a different headspace that will ultimately affect your impact, your bottom line, and honesty.

In Today’s podcast episode, you’ll learn:

  • What Shine Theory Is
  • How Shine Theory applies specifically to purpose-driven business
  • The mindsets that keep us from letting others shine that keep us from shining too
  • Practical steps toward using shine theory to grow your business

Important links from this episode:

Issue #19: Step-By-Step Advice to Lean Even Deeper Into True Collaboration for the Sake of Social Impact | Rank & File Magazine for Purpose-Driven Entrepreneurs

Wild Terrains



CEO Day Tips for Purpose-Driven Entrepreneurs | Goal Setting Advice for Social Impact Entrepreneurs

Annual CEO Day | Episode #143

Learn how to design and implement an annual CEO Day – a strategic planning tool for purpose-driven entrepreneurs. Get step-by-step guidance on how to structure your CEO Day so you can reach your income and impact goals this year.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)