December 5, 2019

Seasonal Promotions and Discounts the Ethical Way with Cayley Pater of Made Trade | Episode # 41

The smart, but ethical way, to give discounts and promotions to your customers even when you are selling products that are funding social impact programs.

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

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Cayley is the founder of Made Trade — a curated online store for beautifully crafted, ethically-made goods. They believe in transparent, sustainable, and fair practices that support crafters, creators and makers in the USA and around the world.

Their online store‘s mission is to help small, ethical brands to get in front of the right audiences, and to help these companies to get orders.

So, needless to say, Cayley is a great person to talk to about this topic because she understands the e-commerce world and she also understands how to grow a brand that stands by its crafters, creators and makers to pay fair wages.

We talk all about sales and marketing strategy, promotions and discounts, brand voice, and even the specific tools she uses to make all of this happen.

E-commerce brand or not, I know you will gain so much from this conversation about Cayley.

In Today’s podcast episode, you’ll learn:

How Made Trade handles its sales and marketing strategy as an online store focused on generating sales for ethical brands
How to deal with the discount-seeking culture we live in as a purpose-driven business
How to talk to your customers in the right way to stay true to your values while offering promotions and discounts
The online tools Made Trade uses behind-the-scenes for their sales and marketing strategy

Important links from this episode:

Made Trade
Rank & File Issue #16 — Offering More Than Just a Good Deal: How to Approach Seasonal Promotions and Discounts the Ethical Way
DoneGood
Wise Pops

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