December 5, 2019

Seasonal Promotions and Discounts the Ethical Way with Cayley Pater of Made Trade | Episode # 41

The smart, but ethical way, to give discounts and promotions to your customers even when you are selling products that are funding social impact programs.

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Podcast: Play in new window | Download

Cayley is the founder of Made Trade — a curated online store for beautifully crafted, ethically-made goods. They believe in transparent, sustainable, and fair practices that support crafters, creators and makers in the USA and around the world.

Their online store‘s mission is to help small, ethical brands to get in front of the right audiences, and to help these companies to get orders.

So, needless to say, Cayley is a great person to talk to about this topic because she understands the e-commerce world and she also understands how to grow a brand that stands by its crafters, creators and makers to pay fair wages.

We talk all about sales and marketing strategy, promotions and discounts, brand voice, and even the specific tools she uses to make all of this happen.

E-commerce brand or not, I know you will gain so much from this conversation about Cayley.

In Today’s podcast episode, you’ll learn:

How Made Trade handles its sales and marketing strategy as an online store focused on generating sales for ethical brands
How to deal with the discount-seeking culture we live in as a purpose-driven business
How to talk to your customers in the right way to stay true to your values while offering promotions and discounts
The online tools Made Trade uses behind-the-scenes for their sales and marketing strategy

Important links from this episode:

Made Trade
Rank & File Issue #16 — Offering More Than Just a Good Deal: How to Approach Seasonal Promotions and Discounts the Ethical Way
DoneGood
Wise Pops

Related EPISODES

How to overcome brain drama as a purpose-driven entrepreneur

Brain Drama | Episode #132

Understand the neuroscience behind ‘Brain Drama’ so you can become a more effective purpose-driven entrepreneur.

Feelings: Why they Matter and What to Do with Them | Episode #131

Your feelings and emotions as an entrepreneur matter. Learn how to bust stress and overwhelm so you can grow your income and impact.

Mindset Training for Social Entrepreneurs and Social Impact Driven Business Owners

Growth versus Fixed Mindset | Episode #127

What mindset is, and how to use it to reach goals and reduce stress as a social impact entrepreneur.

Create a compelling vision for your company - tips for purpose-driven entrepreneurs

Creating a Compelling Vision for Your Company | Episode #125

Learn how to create a compelling vision for your purpose-driven company and how to use it so you are clear, motivated, and satisfied in your business while making steady progress toward your goals.

FREE GIFT

Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)

Join

Weekly Coaching

Get bite-sized business wisdom sent to your inbox each Monday. I value your inbox, so I carefully craft a brief tip to inspire your week. Sign up below and let’s get acquainted.

Privacy Rights | Terms of Use