We all know that the visual elements, like branding and design, for our purpose-driven businesses, are extremely important to build credibility, to stay competitive in the marketplace and to help carve a niche for ourselves. But having a strong visual brand is easier said than done …
So today, I’m taking you behind-the-scenes at Rank & File Magazine to show you how we approach branding and design as a purpose-driven company.
To do that, I’ve asked Rank & File’s new Art Director and Designer Lily Garcia to join me on today’s episode.
In Today’s podcast episode, you’ll learn:
- Why verbal branding elements have to come before visual branding and design
- The biggest mistakes Kari and Lily see startup founders making when it comes to website design
- Some simple steps you can take to improve your branding and design
- How to onboard your company’s designer to set them up for success