January 23, 2020

A Behind-the-Scenes Look at Rank & File Magazine’s Branding and Design Strategy with Art Director and Designer Lily Garcia | Episode #45

The secret to Rank & File Magazine's incredible branding and design, plus tips for how to uplevel your branding even if you are DIY'ing your brand.

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Podcast: Play in new window | Download

We all know that the visual elements, like branding and design, for our purpose-driven businesses, are extremely important to build credibility, to stay competitive in the marketplace and to help carve a niche for ourselves. But having a strong visual brand is easier said than done …

So today, I’m taking you behind-the-scenes at Rank & File Magazine to show you how we approach branding and design as a purpose-driven company.

To do that, I’ve asked Rank & File’s new Art Director and Designer Lily Garcia to join me on today’s episode.

In Today’s podcast episode, you’ll learn:

Why verbal branding elements have to come before visual branding and design
The biggest mistakes Kari and Lily see startup founders making when it comes to website design
Some simple steps you can take to improve your branding and design
How to onboard your company’s designer to set them up for success

Important links from this episode:

Rank & File’s Brand Story Guide

Related EPISODES

Mindset Training for Social Entrepreneurs and Social Impact Driven Business Owners

Growth versus Fixed Mindset

What mindset is, and how to use it to reach goals and reduce stress as a social impact entrepreneur.

Create a compelling vision for your company - tips for purpose-driven entrepreneurs

Creating a Compelling Vision for Your Company

Learn how to create a compelling vision for your purpose-driven company and how to use it so you are clear, motivated, and satisfied in your business while making steady progress toward your goals.

Time Management Tips for Social Impact Entrepreneurs

TIME with Danielle Maloney of Untethered Purpose | Episode #124

Form a more abundant and purposeful relationship with time, so you finally have enough of it as a social impact entrepreneur.

Goal-setting tool for purpose-driven entrepreneurs

Your Top 5 Outcomes List | Episode #123

A powerful clarity and goal-setting tool that will help you become more successful and fulfilled in your life and business.

FREE GIFT

Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)

Join

Weekly Coaching

Get bite-sized business wisdom sent to your inbox each Monday. I value your inbox, so I carefully craft a brief tip to inspire your week. Sign up below and let’s get acquainted.

Privacy Rights | Terms of Use