A Behind-the-Scenes Look at Rank & File Magazine’s Branding and Design Strategy with Art Director and Designer Lily Garcia | Episode #45

A Behind-the-Scenes Look at Rank & File Magazine’s Branding and Design Strategy with Art Director and Designer Lily Garcia | Episode #45

The secret to Rank & File Magazine's incredible branding and design, plus tips for how to uplevel your branding even if you are DIY'ing your brand.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

We all know that the visual elements, like branding and design, for our purpose-driven businesses, are extremely important to build credibility, to stay competitive in the marketplace and to help carve a niche for ourselves. But having a strong visual brand is easier said than done …

So today, I’m taking you behind-the-scenes at Rank & File Magazine to show you how we approach branding and design as a purpose-driven company.

To do that, I’ve asked Rank & File’s new Art Director and Designer Lily Garcia to join me on today’s episode.

In Today’s podcast episode, you’ll learn:

  • Why verbal branding elements have to come before visual branding and design
  • The biggest mistakes Kari and Lily see startup founders making when it comes to website design
  • Some simple steps you can take to improve your branding and design
  • How to onboard your company’s designer to set them up for success

Important links from this episode:

Rank & File’s Brand Story Guide

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