Pitch nights are not an effective strategy for raising capital. It’s time to put down the microphone, shut down the projector, and take another look at raising capital.
Spoiler alert: There’s a much more logical and way more human approach you should be using. In fact, it mirrors the strategies you already use in business each and every day. By blending the knowledge of the impact and tech spheres, Keith Ippel and his team at Spring teach a much more intuitive strategy for finding investors.
Keith Ippel is the co-founder and CEO of Spring, which provides tools, training, and a network to values-driven entrepreneurs from launch to $2M in revenue.
Spring also runs a capital raising boot camp, where they go into detail about how to get yourself investor ready.
My eye-opening discussion with Keith originally was recorded for Issue #6 of Rank & File Magazine, and it was so good that I had to pull it out and share it with you for our current series on Financial Management.
Keith provides us with a basic overview of the strategy they’ve developed, which blends impact and tech know-how, to create a more effective way of raising capital.
He is going to break down the reasoning behind why the “gotta-catch-’em-all” approach of pitch sessions goes against everything else we learn as entrepreneurs, and he is going to provide a step-by-step guide to building an investor persona, shows us where to find these investors, and explains why using this more focused approach will save you time, money and stress in the long run.
In Today’s podcast episode, you’ll learn:
- What pitch nights are good for and what they are not good for
- How to build an investor customer persona
- How to find your ideal investor
- What to do to start a relationship with investors