Purposeful Inefficiency: A Conversation with Melody Murray, Founder of JOYN | Podcast Episode #14

India-based social entrepreneur Melody Murray shares what Purposeful Inefficiency is and how you can use it to build a financially-sustainable, purpose-driven business.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Purposeful Inefficiency – This is an interesting dichotomy isn’t it … and quite frankly a lot of you might be scratching your heads because these two words just don’t normally go together in business.

What is purposeful inefficiency and why is this concept so important for our purpose-driven businesses?

Purposeful Inefficiency is an important concept that you’ve probably never heard of, and today, Melody Murray is here to share her personal entrepreneurial journey with you and how you can incorporate purposeful inefficiency into your company too.

Melody is the founder of the JOYN, a fair trade brand that is reviving tradition, restoring fashion, and reclaiming transparency with every artisan it employs and every handbag it makes.

Mel literally hopped off her motorcycle to tune in from a little cafe on the border of Myanmar and Thailand to chat with me on one rainy day — she was everything I expected her to be as a founder I have looked up to for some time now – smart, relaxed and full of intention.

But her insights just blew me away. In fact, there are things that melody shares in this conversation that have shifted my mindset entirely as a business owner.

Her philosophy of purposeful inefficiency is sparked by love of people, and then just infuses every part of her strategy – from her courage to take risks, to her corporate structure, to her funding partners, to her team and her leadership.

I am so honored today for you to gain so much wisdom from Mel as we really touch on familiar experiences to most entrepreneurs like fear, failure and funding, as well as strategy, love and letting go.

It’s all here today on the Rank & File Podcast.

In Today’s Podcast Episode, we talk about:

– Melody’s leadership philosophy of “purposeful inefficiency” and how this leads to effect social impact, sales and more.

– The innovation of leading with love

– Smart business structures for social enterprises working in the developing world – using the power of both the nonprofit and the for-profit

– and more!

Important links from this episode:

Issue 12 – ‘Love. Money. Leadership.’

Magazine Interview with Melody with applicable takeaways 



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Annual CEO Day | Episode #143

Learn how to design and implement an annual CEO Day – a strategic planning tool for purpose-driven entrepreneurs. Get step-by-step guidance on how to structure your CEO Day so you can reach your income and impact goals this year.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)