Miki Agrawal is a woman, a mother, an inventor, a creative, and a serial social entrepreneur.
She is the founder of the acclaimed farm-to-table, alternative pizza concept called WILD with several locations. She co-founded THINX, a high-tech, period-proof underwear brand and led the company as CEO to a valuation of over $150 million, all while helping tens of millions of women period better. She also co-founded Icon, a high-tech pee-proof underwear brand that helps women manage light bladder leakage.
She most recently founded TUSHY, a company that is revolutionizing the American toilet category with a modern, affordable, designer bidet attachment that both upgrades human health & hygiene as well as the environment from wasteful toilet paper consumption.
You may have seen her in the past on the cover of Entrepreneur magazine, or in one of the top entrepreneur lists of Forbes or Fast Company. But today, I sit down with Miki for a really candid discussion around her story, her advice for fellow entrepreneurs and her new book, DISRUPT-HER.
This episode is perfect for anyone who is striving to be innovative and to stand out while still remaining true to your authenticity and values.
Her second book “Disrupt-Her” was just released, which includes a ton of soft-skill advice that is relevant for purpose-driven entrepreneur founders which we Miki and I will get into today. Miki and I will also talk about how she gains inspiration for her company’s campaigns and what drives her creativity, as well as how she views PR. I especially like a story that Miki shares with me toward the end on how she got the press to notice her where she was virtually unknown with her first entrepreneurial venture.
In this episode, you will learn:
- What inspires Miki’s creativity and innovation
- How she comes up with her company’s campaigns
- The key to standing out in a noisy world
- The biggest internal thoughts and external habits that hold entrepreneurs back from success
- How do deal with “no” and setbacks
- Plus, why everyone should switch from dirty toilet paper to bidets