Jessica Honegger Advice for Purpose-Driven Entrepreneurs

The Long-Line Philosophy with Jessica Honneger | Episode #21

Jessica Honegger of Noonday Collection shares what the Long-Line Philosophy is, why it hurts women, and how to overcome it.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Jessica Honegger didn’t become the founder and co-CEO of one of the fastest rising women-led businesses in the U.S. overnight. She has never attended business school or worked her way up the corporate ladder. Instead, Jessica has simply taken one step at a time, through courage, even when those steps didn’t always seem to be in a consistent direction. In many ways, her company Noonday Collection is the culmination of her past life experiences combined with her philosophy that abundance is meant to be shared.

Jessica has removed herself from the all too common philosophy that we live our lives stuck in an unremitting battle to the front of the line and the success and happiness we assume we’ll find there. In turn, she has created a successful business without many of the traditional trappings that accompany startups. She believes that empowerment is meant for everyone and that we should all make it a point to use our own talents for the good of someone else, no matter our stage of life. The result, she says, is that the long line disappears and abundance multiplies exponentially.

Jessica believes that when we can stop adhering to the “long-line” philosophy, we allow ourselves to flourish without fear of expectation, champion others without comparison, and find people with complementary skills and visions to join us in pursuing a mission bigger than ourselves.

This never-heard before audio recording with social entrepreneur Jessica Honegger is taken from the archives of Rank & File magazine where we talk about the values, beliefs and leadership philosophies that would later be included in Jessica’s new book  “Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared”

In our conversation, Jessica Honegger and I talk all about:

  • The Importance of letting go of your linear expectations for A and B to create C.
  • How to create abundance by stopping the comparison game to bring out your own and others’ power
  • How to find the right help from the right people to grow your mission faster than you could, trying to do it all on your own.

Important links from my interview with Jessica Honegger:

Noonday Collection
Birkman Method
Life is Not a Line: How Noonday Creates Abundance for Everyone with Jessica Honegger — Issue #4 of Rank & File Magazine
Jessica’s Book: Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared

My Feedback on Jessica’s New Book “Imperfect Courage: Live a Life of Purpose by Leaving Comfort and Going Scared”:

“This book has changed how I view my life callings as a woman, a sister, a friend and a female purpose-driven business owner. It’s challenged me to act with courage despite fear, to champion my vulnerability as a tool for greater social impact and to tear down the walls I had built up around me by hiring new team members to reach more people with my company’s social mission. Thank you Jessica for sharing your authentic story with the world and for challenging us all to go scared!”



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