Human-Centric Goal Setting + How to Create Your ‘Word of the Year’ with Claire Diaz-Ortiz | Podcast Episode #2

How to set goals and achieve them in a human-centric way for your social good business with the help of social enterprise advisor and author Claire Diaz-Ortiz.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Claire is an author, speaker and advisor to startups and social enterprises who has been named one of the 100 Most Creative People in Business by Fast Company. Claire was also an early employee at Twitter where she led Corporate Social Innovation, so purpose-driven work is something Claire is extremely passionate about. Her time at Twitter taught her some really valuable lessons on approaching startup-life, so if you are just beginning your social venture, this is a great episode for you.

But Claire is also seasoned and sought-after professional who has a busy work schedule and three young kids, so this is a great episode for all of you who need help creating a more effective work schedule driven by human-centric goals.

I am really inviting you in behind the scenes today because this recording is actually the raw audio of the phone interview for Rank & File Magazine. Claire called in from Buenos Aires where she lives, and I tuned in from Oslo, Norway. But, we had such a great conversation even oceans away.

I couldn’t keep our incredible phone conversation locked-up. I wanted to share it with you and allow you to listen in!

In our conversation, Claire is going to talk all about what she learned at Twitter during its time as a startup and how she actually “got the Pope on Twitter.” How cool is that? She is also going to talk about her goal philosophy, the concept of essentialism and how to structure and on-ramp our goals.

Here is a short outline of what Claire and I cover in this podcast episode on goal setting for purpose-driven entrepreneurs.

What You’ll Learn About Goal Setting:

  • Using the concept of essentialism to hone in on what is most important
  • Use the category method properly to fight goal-overload
  • Goal-setting mindsets for startups
  • The best timeframes for goal setting to allow for flexible pivoting 
  • How to understand your upcoming season
  • How to create your own Word of the Year 
  • On-ramping Goals – Reducing friction using an ‘MVP’ strategy
  • A great question to trick your mind into getting started

Companion Article to this Podcast Episode:

Essentialism: A Conversation on Human-Centric Goals with Grace for the Season Ahead with Claire Diaz-Ortiz



Inspiring stories of female purpose-driven entrepreneurs

My Story | Episode #146

Kari Elizabeth Enge, the founder of Rank & File Magazine and a business coach for purpose-driven entrepreneurs shares her personal story and journey of entrepreneurship.

CEO Day Tips for Purpose-Driven Entrepreneurs | Goal Setting Advice for Social Impact Entrepreneurs

Annual CEO Day | Episode #143

Learn how to design and implement an annual CEO Day – a strategic planning tool for purpose-driven entrepreneurs. Get step-by-step guidance on how to structure your CEO Day so you can reach your income and impact goals this year.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)