If you’re a purpose-driven entrepreneur who hates selling, who constantly struggles with a fear that you’re being pushy in your marketing, then this conversation with social entrepreneur, and marketing and storytelling expert, Bethany Tran is the perfect episode to give you practical steps toward feeling truly authentic with your messaging and connected with your audience.
Bethany Tran is the founder of The Root Collective — “a people company that makes shoes” — working alongside artisan shoemakers in Guatemala.
I’ve long admired the way Bethany shows up online to tell the human story behind the brand, and how she engages her community on social media.
Bethany wrote a fantastic article for Rank & File, which has since then become one of our most popular features to date, so I had to invite Bethany on the Rank & File podcast to dive deeper into all things storytelling and digital marketing for purpose-driven entrepreneurs.
Bethany and I talk all about what you should (and should not) say to your audience, and how to authentically invite your audience to engage and to purchase without the shame-game that can so easily be a fear during COVID-19 or any other high-stakes time for your business.
Throughout our conversation, Bethany shares specific examples of some of the ways they’re building community and serving their customers online so that you can be inspired in your own marketing efforts.
In Today’s podcast episode, you’ll learn:
- Why we have sales “baggage” that we need to let go of
- How to streamline and simplify your messaging
- What you should (and should not) say to your audience
- How to invite your audience to purchase without guilt tactics
- Ideas for building community online
- Specific examples of engagement ideas from Bethany and The Root Collective