Discover the true emotional cost of achieving your goals and find sustainable motivation to go all-in on them despite the discomfort.

The Emotional Investment: The True Cost of Goals | Episode # 140

Learn how to motivate yourself to reach big, scary goals for your business so you can increase your income and impact.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

We’re back with another enlightening solo show that’s all about the investments required to reach your business goals – specifically, the emotional costs you will have to pay. This episode will resonate deeply with those of you who are on the path to starting, working to reach financial sustainability or scaling your purpose-driven businesses.

Every goal has a price tag attached to it, and we’re not just talking about monetary costs. We’re delving into the mental and emotional investments you make when you choose to chase a goal. From feeling like an imposter and failure, to having difficult conversations and receiving judgements from others, reaching your goal will require you to feel uncomfortable, negative emotions.

I share my personal journey – the sacrifices made, the battles fought, and the emotional discomfort endured. These costs have shaped me into the entrepreneur I am today. Every other successful entrepreneur out there has made many emotional investments as well.

In this episode, we also dive into the emotional cost of not going for your goals. This concept is just as important and can often help fuel your motivation to step into the big scary goal you’ve been avoiding or procrastinating on.

So, what uncomfortable emotions do you need to be willing to feel?  Answering this question is the most important one on your way to achieving your goals. It’s not just about what you need to do. It’s about what you need to feel to motivate those actions. 

So tune in, get inspired, and let’s continue to change the world, one business goal at a time. 

In this Episode, You’ll Learn:

  • Uncovering the true costs of your goal
  • The 2 required emotional investments of every goal
  • How to shift the purpose of goal-setting so you have sustainable motivation
  • How to ensure your goal doesn’t run you into the ground (no burnout necessary here!)

Important Links from Today’s Episode:



CEO mindset for female founders.

Behind-the-Scenes of the REAL CEO Journey | Episode #141

Most emotional lows for purpose-driven founders don’t actually come from failure. They comes from a lack of understanding of the real behind-the-scenes CEO experience. Get the right mindset for the journey so you succeed with less stress here.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

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