Crafting Your Company’s Narrative with Adam Braun | Episode #58

Crafting Your Company’s Narrative with Adam Braun | Episode #58

Adam Braun, the founder of Pencils of Promise teaches how to craft a compelling narrative for your own social good brand.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Adam Braun, the founder of the well-known nonprofit organization Pencils of Promise (PoP) and MissionU, and most recently the CEO of the coworking space WeWork, has told his powerful founder story many times, but he hasn’t always told it in exactly the same way — he learned early on what to include and not to include in order for it to stick into the hearts of his audience and move them to take action on his important causes.

Adam spoke with Rank & File back in 2016 about the importance of storytelling, saying all for-purpose companies should “have a narrative that relates back to the core mission and can be transferable from one person to the next.” He also shared several tips for crafting a narrative that will have an impact. 

Our interview with Adam was so incredibly good that we included it in our “Best Of” Issue and are releasing the audio recording of it, from deep within the archives of Rank & File so that you can learn for yourself how to craft a compelling narrative for your own social good brand.

It’s all coming up on this episode of the Rank & File podcast with Adam Braun.

In Today’s podcast episode, you’ll learn:

  • How to create your quick pitch
  • How to find your “Holy Shit Story”

Important links from this episode:

Rank & File Magazine Issue #2 | Cool Story Bro: Crafting Your Company’s Narrative with Adam Braun

Pencils of Promise


Do you want to launch your purpose-driven business this year with a powerful story from the get-go?

Then you’ll want to sign-up for Rank & File’s free 7-day email course:

Over the course of 7 days, I’ll be taking you through the exact process that I use myself at Rank & File — allowing you to make a living and a social impact at the same time (despite COVID).

Here is what you will learn in the course:

  • Day 1: The most important entrepreneurial lesson COVID has taught us
  • Day 2: The biggest mistake people make when choosing their business model
  • Day 3: How to stop analysis-paralysis and instead move forward with the right plan
  • Day 4: The secret to making your plans actually work in real life
  • Day 5: Marketing 101
  • Day 6: Money Money Money
  • Day 7: One final sneaky roadblock to watch out for in order to succeed

We are only running this free email course for a limited time, so be sure to sign-up today!




CEO mindset for female founders.

Behind-the-Scenes of the REAL CEO Journey | Episode #141

Most emotional lows for purpose-driven founders don’t actually come from failure. They comes from a lack of understanding of the real behind-the-scenes CEO experience. Get the right mindset for the journey so you succeed with less stress here.

Issue 19 Rank & File Magazine for Purpose-Driven Entrepreneurs | Social Enterprise Magazine


Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)