- CLARITY
(that simplifies)
- CONFIDENCE
(that motivates)
- STRUCTURE
(that adds ease)
- SALES
(that feel fun)
- INCOME
(that fuels impact)
Purpose-Driven Founder,
Welcome! If you’re here, it’s probably because you are starting your own purpose-driven business to make a positive impact in the world while supporting yourself financially at the same time.
You also want your company to be a meaningful project that creates space for the work-life balance you desire.
That’s amazing! We share similar values!
Social Impact
+
Financial Sustainability
+
Space for Your Personal Life and Wellbeing
The Problem Is…
- You know that for this to happen you need to get up to speed on all the skills of running your own purpose-driven business.
- It can be stressful not knowing if your business will ever turn a profit, and you really don’t want to fail!
- You’ve got a great product in the works, but you still feel unclear, unfocused and cluttered with your message.
- And you know you need to figure out the sales stuff to really kick start your growth and impact.
- Plus, you’re worried about not having enough time to grow this business with all of your other personal responsibilities.
It’s not like you haven’t tried to figure things out on your own. You have! But now you feel like you are behind – spinning your wheels and stuck in your head – instead of making progress.
Trust me, I know! Figuring out the right business model, sales strategy, and messaging that moves the right people (ahem… paying customers) to take action can be cold sweat, panic-inducing stuff!
So you might find yourself…
- Waiting to launch…
- Or, rethinking and redoing things over and over because it doesn’t feel quite right or it’s not working…
- Or avoiding sales activities altogether because you aren’t clear on your messaging and you don’t want to come across as salesy…
- Or maybe you are stressed out by a to-do list packed with ideas you heard on podcasts…leaving you feeling scattered and dreaming of hiring an assistant so your business can feel easy.
The truth is:
You don’t need a unique tagline, a better website, another revenue stream, a fancy social media account, or an assistant to take things off your plate.
This is all just adding STUFF. What you need are SKILL SETS.
Even if someone handed you the right business model, sales strategy, and messaging on a silver platter right now – it wouldn’t change things.
Why? Because you are missing the skill sets, you need to make these things work for you.
This is the best news.
It means you don’t have to go out there searching for the magic ticket to success. You just have to focus on what you can control and learn how to BE the strategic CEO your company needs you to be.
Once you know these money-in-the-bank business owner skill sets, you’ll be able to develop your business model, sales strategy, and brand story for yourself with EASE.
Plus, you’ll know how to implement your strategies to make them work without all the doubt, struggle and stress that you are experiencing now.
I learned the hard way.
Hi, I'm Kari Enge. I'm the founder of Rank & File Magazine and a Life and Business Coach for Purpose-Driven Founders.
When I first started Rank & File Magazine, I stayed in “almost-entrepreneur land” for far too long. I was trying to put myself out there, but sales were slow.
I was stuck in my head a lot, trying to find what would work. But it was a struggle until I learned the money-in-the-bank business owner skill sets myself.
I learned how to:
- Set up my business in a way that worked for ME
- Make decisions, stick to those decisions, and keep things simple
- Implement and evaluate following an organized process
- Sell! (in a way that was authentic to me and my values)
I started BEING different in my business. And things turned things around pretty quickly. I had forward momentum. Not the start and stop that I was experiencing before.
So I understand You.
I know that some parts of your business aren’t clear or don’t feel quite right yet.
And I know you need to figure out the right business model, sales strategy, messaging, and personal structure to make things work.
So don’t worry. I’ve got you.
I’ve helped dozens of purpose-driven entrepreneurs just like you to leave almost-entrepreneur land, so they are money-in-the-bank business owners.
I can get you there too in 6 months or less.
Using my social impact brand strategy know-how + coaching skills – my #1 priority is to teach you the money-in-the-bank business owner skill sets, too , so you can:
- Bring clarity and simplicity to your business model and strategies
- Build trust, loyalty, and recognition for you and your work
- Move your audience to take action
- Become financially sustainable
introducing:
A 6-month coaching program that teaches you the money-in-the-bank business owner skill sets so you can sell with confidence and ignite growth for your purpose-driven business.
During our time working together:
I’ll help you develop a custom business model, brand story, and sales strategy for your company while teaching you the Simple Sustainable CEO Skills Sets.
You'll go:
- From dreamer to doer
- From confusion to clarity
- From scattered to organized
- From inconsistent to on-track
- From novice to strategic leader
- From worried to confident on your new path of growth
I'll walk with you, hand-in-hand, as you follow a simple 5-step process:
1
WHO YOU ARE
We'll get the vision of your life and business down on paper. Then I’ll teach you how to “Say Yes to Yourself” - So you can drop the things you think you are supposed to do and instead build a business that blends the 3P’s (purpose, profits and personal-life).
2
HOW YOU SERVE
Together, we’ll design a social impact business model that creates financial sustainability. Your offerings and business model will be simple yet powerful - so you’re not on the hamster wheel, feeling busy and scattered. You’ll make decisions that intentionally create income and impact.
3
HOW YOU SHARE STORY
We’ll develop a powerful brand story for your business so you can express your heart-filled mission, explain your product’s value and position your brand in a way that sets you apart. This process will bring clarity and confidence as you start selling.
4
HOW YOU SELL (AUTHENTICALLY)
We’ll design an authentic sales strategy that is tailored to your strengths and values. Then we'll implement it together. I’ll be there the entire way to train you in sales and help you with your mindset as you take action steps, so you are building momentum week after week.
5
HOW YOU CEO
Through the entire process, I'll teach you the Simply Sustainable CEO Skill Sets. THE MOST IMPORTANT PART! You’ll learn how to make decisions and stick to them, set goals and achieve them, add structure to your workweek, evaluate and troubleshoot when the unexpected happens, and use your mindset to ensure you aren’t overwhelmed, scattered, and burned out. You’ll feel calm and in control, like the leader of your life and business
Here's How the Program is Delivered:
Private Coaching Sessions
You get weekly 1-on-1 coaching sessions with me for a solid 6 months (22 sessions). I'll be all eyes and ears on just you and your business to help you strategize, teach you entrepreneurial skills, and overcome any challenge that's in your way.
Coach on Call
You can ask me any question, any time, during the work week via email. I’ll review your work, give you feedback, and coach you through anything that comes up in between calls, so you’re never stuck on your own. It's like having a business partner at your fingertips
Helpful Training Videos and Worksheets
I'll send you training videos and worksheets that teach you the skill sets you need to succeed. And I'll be there the entire way to provide feedback and coaching as you implement the things you learn.
Bonus Monthly Group Coaching Calls
Group coaching lets you quickly find your own 'aha moment' because you are not too close to the issue. You'll also hear other purpose-driven entrepreneurs sharing their challenges and struggles, so your experience will be normalized.
By the end Of the Program, You Will BE
a money-in-the-bank business owner
Here's how that will look in your business:
Impact Business Model
Your model creates purpose + profits. Your business structure makes space for your personal life and well-being too.
Compelling Brand Story
You know what you sell, who it's for, and why your customers want to buy. This makes your message clear and compelling.
Sales Strategy + Skills
Sales feel fun and authentic. You never have to worry about coming across as salesy. You know precisely how you get sales so you can repeat it.
Here's how that will look for you as the founder:
Decision-Making Mastery
You won't get stuck anymore trying to decide the right way to do something or how to make things work.
You can make strategic decisions quickly, and then get straight to taking action and producing results.
Consistency + Momentum
You know how to take action and stay consistent to create momentum in your business.
You know how to manage your time. Life isn't constantly in your way.
A CEO Mindset
You believe in your abilities and are confident in your role as a business owner.
You know how to handle anything that happens in your business so you're financially sustainable for the long-haul.
In 6 months or less, you'll be a confident money-in-the-bank business owner who is making an income and an impact.
*with space for your personal life and wellbeing too*
"I can specifically remember several calls that resulted in sales. $16,000. Then $25,000 more. Now I’m up to a six-figure business in less than a year. Thank you Kari for your powerful coaching. I now consider myself a true business person. A true saleswoman. I'm confident. I’m in control. My business is working. I'm doing it!
“Kari guided me through a total rebrand and relaunch. Before working with Kari, my company was losing money. Our branding and messaging were inconsistent with my business plan. I dreamed of having a social purpose but it wasn't yet a reality. Now, I have a profitable company with the purpose, brand and message that I originally desired. Thank you!”
"One of the biggest (and humblest) learnings from running my business is the importance of getting a great coach - someone who looks at my business from the outside, with fresh eyes, steering me, guiding me and pushing me out of my comfort zone. It has been one of the best investments I have made since turning my passion project into an impact business. Just BLOWN AWAY by how, with your help, my vision has come to life. Thank you Kari for making such an impact - not just in my business but in my life too!”
“I keep remembering how I felt after every scheduled meeting with Kari. I may have gone into the meeting totally defeated and unsure of myself that week, but I would come away energized, empowered, and encouraged. It was also incredibly important for me to work with someone who understands social impact businesses. There is a lot of information and advice available on how to grow a business, and I’m sure there are other great programs, but that doesn’t make them a good fit for people or business types. Kari’s knowledge and expertise come not only from starting and running her own purpose-driven business with Rank & File but through her experience working directly with for-good businesses around the world. She was able to get me on my feet, help me find my uniqueness, and equip me to achieve my mission."
"I have watery eyes. I'm deeply grateful for your work, support and help. Finally, after 6 years, I have found someone who gets me and is able to put my vision and thoughts into form. Priceless!"
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Your Investment
OPTION 1: ONE-TIME PAYMENT
$3,000
(10% DISCOUNT)
OPTION 2: MONTHLY PAYMENTS OF $550
(TOTAL OF $3,300)
It's Risk - Free.
You’ll have a clear business model, sales strategy and brand story that you love, that’s out there actually making sales within 6 months or I’ll give you your money back.
This risk-free guarantee helps me ensure that you’re making a smart investment as the CEO for your company because you know, without a doubt, that you won’t lose money by investing in working with me.
Get Started Today
Book a Consult
First, we'll jump on Zoom to confirm we are a perfect coach-client match.
Invest in Your Success
We'll start coaching and implementing the Simply Sustainable Process.
Become a Money-in-the-Bank Business Owner
You'll be confident with the skills you need to succeed.
Before You Invest
You should know that even though there are others claiming to teach you the ins and outs of your purpose-driven brand development, most of them sell online courses that tell you what to do. Instead of providing 1-on-1 guidance as you apply the concepts.
I have tested and refined this guided process over the last 4 years with early-stage entrepreneurs and have a risk-free guarantee to back up my work.
Here is what you should look for whenever you are considering investing in a course or a coach:
- A business owner whose company and character you admire
- A business owner who has been through the struggle you are experiencing
- A coach who has a tested process and coaching certification to back-up their tools
- A mentor who will be there for feedback every step of the way (not someone who just throws you in a huge Facebook group)
- The right mix of practical skills and mindset skills so you are set up for success
Don't pick a program that is:
- Offering done-for-you formulas that worked for them (application is everything)
- Jammed packed with all sorts of stuff you don’t need (focused = quality and results)
- Doesn’t offer human, face to face coaching (you won’t pay as much, but you get as much out of it either)
COMMON COACHING MYTHS
You may think you are not ready for a coach yet, but this a brain error.
Because you’re thinking coaches just provide accountability.
And if coaches provide accountability – then you need to be clear, organized, and ready to dive into your action plan to reach your goals.
But you don’t need any of these things. You are ready for a coach right now.
Because coaches are not just for accountability.
Coaches are the ones that get you ready. They get you clear. They get you organized. They get you to take action. And they get you thinking the right way…
But not by waving their finger at you to do better. And not by telling you all the things you need to do differently.
Coaches are there to help your brain see things more simply and clearly, to help you make decisions, to help you get roadblocks out of your way, and to help you find your own motivation.
So if you don’t feel ready – this is precisely why you are ready for a coach.
You are ready BECAUSE you don’t feel ready.
This is the point behind coaching.
It’s great that you are clear and that you’ve got an action plan in place. It’s sort of like being a tennis player who feels really confident going into the next match.
But do you really want to go into the game without a coach? Even Venus and Serena Williams have a coach – and they are the best tennis players in the world.
Coaches are there to help point out the things you can’t see because you’re too “in it” to notice them.
Coaches are also there to help you adjust – play by play. Because things won’t go exactly the way you’ve planned now. Just like a tennis match has unexpected plays.
And most importantly, coaches are there to help you with mindset and motivation – so you are playing at your best. (Thank goodness for time-outs in the world of sports – because every athlete needs a good pep-talk from time to time.)
Throughout the course of your entrepreneurial journey – you’ll probably need to hire out some contractors and consultants, but that doesn’t mean you don’t need coaching. It’s not an either or.
At this stage, before you are financially sustainable, coaching is the smarter investment. Because you’ll end up throwing out what the contractor or consultant created for you if you don’t have the money-in-the-bank business owner skill sets yet.
This has unfortunately happened to me in the past: I hired out my branding and website to be done BEFORE I had proof of concept that my business model, sales strategy, and messaging were on point. And BEFORE I knew how to keep my head on straight.
What happened? I felt like what they created for me wasn’t “quite right” after a little while. Then, I redid it… about 3K down the drain just because I chose to spend money on contractors and consultants too early.
The bottom line is this: hiring out services is great; just make sure you have a coach to help you decide when the right time is for the various things.
This thought makes sense on the surface, but I had to learn that this was a backward way of thinking.
Coaching is not a “nice to have” that you add later when money is not as tight. Then what would be the point?
It’s the coaching itself that makes the money not as tight. It literally teaches you how to be a money-in-the-bank business owner.
It sort of goes back to that athlete example I explained in myth #2. Do athletes wait to hire coaches until they are successful athletes? Of course not; they have coaches from day one.
And they keep coaches throughout their professional careers – even though, technically, their tennis skills surpass their coach. They keep coaches because they need that outside perspective and the mindset expertise that coaches are trained in.
Reasons to Invest Now
- You’ll stop wasting time - which translates into a lot of wasted money, trying to figure out that one thing that’s going to work for you.
- You’ll stop analysis-paralysis - finally getting clear, making decisions, and then getting on to the action taking.
- You’ll get out of your own way - you’ll feel confident because you now have the skill sets to carry your business forward and reach whatever goal you have in the future.
- You’ll get more value out of all your other investments - Because you’re the clear, organized and strategic CEO of your business.
- You’ll stop procrastinating - enrolling in a program gives you the structure you need to focus, to gain clarity, to create, to dream big and to realize your goals - no excuses, no procrastination, just intentional and meaningful action!
- You’ll benefit for years to come - busting limiting beliefs, gaining the right entrepreneurial mindsets and learning how to get in a better flow will impact more than you ever thought possible.
How happy, at ease, confident and equipped for your business would you feel if you had the right business model, sales strategy, brand story and CEO skills to reach financial sustainability?
How important would that be for your life, for your financial goals, for your social impact? How much is that worth to you?
Still have questions?
The program is designed to help entrepreneurs who are not yet financially sustainable. So, this can include those who haven’t launched their business yet, all the way to those who are a few years into their business.
I work with a wide range of purpose-driven entrepreneurs: product-based businesses with brick-and-mortar shops and service-based businesses that do everything online. It doesn’t matter – the Simply Sustainable Process and Skill Sets work for them all.
You do not need to have a huge start-up budget, either. That’s the beauty of coaching. We find a unique path forward for you regardless of your budget and resources. I bootstrapped my magazine and coaching businesses, and I can help you do that too.
I will get you to financial sustainability in the most streamlined way possible. I’ll also slow you down enough so you learn how to create sustainable results for the long haul. The kind that comes month after month. Year after year.
By the end of the program, you’ll be a money-in-the-bank business owner who sets goals. And then reaches them. The kind of entrepreneur who loves her business and her life.
My guarantee is that you will have these three things at a minimum by the end of the 6 months: a company that you love launched into the world, that has made a sale (and the confidence and plan for how to repeat sales over and over).
Imagine how different your life will be when you have your business up, running, and producing sales within the next 6 months. Imagine being clear and confident. Imagine having all the sales and marketing skills you need to make things work. This is what you’ll accomplish when we work together.
We’ll meet on Zoom for 45-minutes once a week for 6 months. In between calls, I’ll have you watch a video and/or complete a workbook that will take an additional hour or two.
But please know this – My priority is to maximize your results with the least amount of effort – so if I’m having you do homework, it’s because we’re building the legs of your business so you can run forward 🙂
I work with entrepreneurs all around the world, so it’s not a problem! We will use ZOOM for our video calls – it’s a free and easy to install video conferencing system that allows us to share our screens. I am used to working around time zones, so I will adapt to your schedule as much as possible.
I do not work during the weekends, and it’s important for me to spend the evenings cooking yummy meals and spending intentional time with my family. However, I sometimes have coaching calls in the evening (generally on Tuesdays or Thursdays) if necessary.
The investment is 3k.
Like everything I do, I’ve priced this program in service to you and your impact:
- This program is not intended to compete with cheap online courses that are easy for you to impulse-buy and consume. I’m not going to give you a bunch of modules and then send you on your way. This program is about me guiding you, hand-in-hand.
- It’s important that you’ve got some skin in the game. It helps you get results. I’ve priced this program to be still affordable for anyone who is actually serious about creating a business that pays themselves a salary. If you are not willing to allocate $550 per month for 6 months toward that goal – it may mean that you need some assistance with how you are currently allocating your business budget or coaching on your belief that you can make $3,000++ a month from a business. Don’t worry. I can help with your money mindset when we start working together.
You may still be freaked out about investing in yourself as a business owner, especially if you’ve never bet on yourself like this before. And that’s ok.
This is a big decision. A 30K one. A 300K one.
This is not about spending 3K. It’s about creating $30,000. Then $300,000.
Once you learn how to create money as a business owner… you know how to do it – for life.
I encourage you to start listening to the Rank & File Podcast each week so you can get to know me better. You can also book a free consult call with me. There’s no pressure to work with me after the consult. Either way, the call will give you loads of clarity and action steps to grow your business.
Get Started Today
Book a Consult
First, we'll jump on Zoom to confirm we are a perfect coach-client match.
Invest in Your Success
We'll start coaching and implementing the Simply Sustainable Process.
Become a Money-in-the-Bank Business Owner
You'll be confident with the skills you need to succeed.