Welcome! If you’re here, it’s probably because you are starting your own purpose-driven business to make a positive impact in the world while supporting yourself financially at the same time.
You also want your company to be a meaningful project that creates space for the work-life balance you desire.
That’s amazing! We share similar values!
The Problem Is…
It’s not like you haven’t tried to figure things out on your own. You have! But now you feel like you are behind – spinning your wheels and stuck in your head – instead of making progress.
Trust me, I know! Figuring out the right business model, sales strategy, and messaging that moves the right people (ahem… paying customers) to take action can be cold sweat, panic-inducing stuff!
So you might find yourself…
You don’t need a unique tagline, a better website, another revenue stream, a fancy social media account, or an assistant to take things off your plate.
Even if someone handed you the right business model, sales strategy, and messaging on a silver platter right now – it wouldn’t change things.
Why? Because you are missing the skill sets, you need to make these things work for you.
This is the best news.
It means you don’t have to go out there searching for the magic ticket to success. You just have to focus on what you can control and learn how to BE the strategic CEO your company needs you to be.
Once you know these money-in-the-bank business owner skill sets, you’ll be able to develop your business model, sales strategy, and brand story for yourself with EASE.
Plus, you’ll know how to implement your strategies to make them work without all the doubt, struggle and stress that you are experiencing now.
When I first started Rank & File Magazine, I stayed in “almost-entrepreneur land” for far too long. I was trying to put myself out there, but sales were slow.
I was stuck in my head a lot, trying to find what would work. But it was a struggle until I learned the money-in-the-bank business owner skill sets myself.
I learned how to:
I started BEING different in my business. And things turned things around pretty quickly. I had forward momentum. Not the start and stop that I was experiencing before.
I know that some parts of your business aren’t clear or don’t feel quite right yet.
And I know you need to figure out the right business model, sales strategy, messaging, and personal structure to make things work.
So don’t worry. I’ve got you.
I’ve helped dozens of purpose-driven entrepreneurs just like you to leave almost-entrepreneur land, so they are money-in-the-bank business owners.
I can get you there too in 6 months or less.
Using my social impact brand strategy know-how + coaching skills – my #1 priority is to teach you the money-in-the-bank business owner skill sets, too , so you can:
You get weekly 1-on-1 coaching sessions with me for a solid 6 months (22 sessions). I'll be all eyes and ears on just you and your business to help you strategize, teach you entrepreneurial skills, and overcome any challenge that's in your way.
You can ask me any question, any time, during the work week via email. I’ll review your work, give you feedback, and coach you through anything that comes up in between calls, so you’re never stuck on your own. It's like having a business partner at your fingertips
I'll send you training videos and worksheets that teach you the skill sets you need to succeed. And I'll be there the entire way to provide feedback and coaching as you implement the things you learn.
Group coaching lets you quickly find your own 'aha moment' because you are not too close to the issue. You'll also hear other purpose-driven entrepreneurs sharing their challenges and struggles, so your experience will be normalized.
Your model creates purpose + profits. Your business structure makes space for your personal life and well-being too.
You know what you sell, who it's for, and why your customers want to buy. This makes your message clear and compelling.
Sales feel fun and authentic. You never have to worry about coming across as salesy. You know precisely how you get sales so you can repeat it.
You won't get stuck anymore trying to decide the right way to do something or how to make things work.
You can make strategic decisions quickly, and then get straight to taking action and producing results.
You know how to take action and stay consistent to create momentum in your business.
You know how to manage your time. Life isn't constantly in your way.
You believe in your abilities and are confident in your role as a business owner.
You know how to handle anything that happens in your business so you're financially sustainable for the long-haul.
You’ll have a clear business model, sales strategy and brand story that you love, that’s out there actually making sales within 6 months or I’ll give you your money back.
This risk-free guarantee helps me ensure that you’re making a smart investment as the CEO for your company because you know, without a doubt, that you won’t lose money by investing in working with me.
First, we'll jump on Zoom to confirm we are a perfect coach-client match.
We'll start coaching and implementing the Simply Sustainable Process.
You'll be confident with the skills you need to succeed.
You should know that even though there are others claiming to teach you the ins and outs of your purpose-driven brand development, most of them sell online courses that tell you what to do. Instead of providing 1-on-1 guidance as you apply the concepts.
I have tested and refined this guided process over the last 4 years with early-stage entrepreneurs and have a risk-free guarantee to back up my work.
You may think you are not ready for a coach yet, but this a brain error.
Because you’re thinking coaches just provide accountability.
And if coaches provide accountability – then you need to be clear, organized, and ready to dive into your action plan to reach your goals.
But you don’t need any of these things. You are ready for a coach right now.
Because coaches are not just for accountability.
Coaches are the ones that get you ready. They get you clear. They get you organized. They get you to take action. And they get you thinking the right way…
But not by waving their finger at you to do better. And not by telling you all the things you need to do differently.
Coaches are there to help your brain see things more simply and clearly, to help you make decisions, to help you get roadblocks out of your way, and to help you find your own motivation.
So if you don’t feel ready – this is precisely why you are ready for a coach.
You are ready BECAUSE you don’t feel ready.
This is the point behind coaching.
It’s great that you are clear and that you’ve got an action plan in place. It’s sort of like being a tennis player who feels really confident going into the next match.
But do you really want to go into the game without a coach? Even Venus and Serena Williams have a coach – and they are the best tennis players in the world.
Coaches are there to help point out the things you can’t see because you’re too “in it” to notice them.
Coaches are also there to help you adjust – play by play. Because things won’t go exactly the way you’ve planned now. Just like a tennis match has unexpected plays.
And most importantly, coaches are there to help you with mindset and motivation – so you are playing at your best. (Thank goodness for time-outs in the world of sports – because every athlete needs a good pep-talk from time to time.)
Throughout the course of your entrepreneurial journey – you’ll probably need to hire out some contractors and consultants, but that doesn’t mean you don’t need coaching. It’s not an either or.
At this stage, before you are financially sustainable, coaching is the smarter investment. Because you’ll end up throwing out what the contractor or consultant created for you if you don’t have the money-in-the-bank business owner skill sets yet.
This has unfortunately happened to me in the past: I hired out my branding and website to be done BEFORE I had proof of concept that my business model, sales strategy, and messaging were on point. And BEFORE I knew how to keep my head on straight.
What happened? I felt like what they created for me wasn’t “quite right” after a little while. Then, I redid it… about 3K down the drain just because I chose to spend money on contractors and consultants too early.
The bottom line is this: hiring out services is great; just make sure you have a coach to help you decide when the right time is for the various things.
This thought makes sense on the surface, but I had to learn that this was a backward way of thinking.
Coaching is not a “nice to have” that you add later when money is not as tight. Then what would be the point?
It’s the coaching itself that makes the money not as tight. It literally teaches you how to be a money-in-the-bank business owner.
It sort of goes back to that athlete example I explained in myth #2. Do athletes wait to hire coaches until they are successful athletes? Of course not; they have coaches from day one.
And they keep coaches throughout their professional careers – even though, technically, their tennis skills surpass their coach. They keep coaches because they need that outside perspective and the mindset expertise that coaches are trained in.
The program is designed to help entrepreneurs who are not yet financially sustainable. So, this can include those who haven’t launched their business yet, all the way to those who are a few years into their business.
I work with a wide range of purpose-driven entrepreneurs: product-based businesses with brick-and-mortar shops and service-based businesses that do everything online. It doesn’t matter – the Simply Sustainable Process and Skill Sets work for them all.
You do not need to have a huge start-up budget, either. That’s the beauty of coaching. We find a unique path forward for you regardless of your budget and resources. I bootstrapped my magazine and coaching businesses, and I can help you do that too.
I will get you to financial sustainability in the most streamlined way possible. I’ll also slow you down enough so you learn how to create sustainable results for the long haul. The kind that comes month after month. Year after year.
By the end of the program, you’ll be a money-in-the-bank business owner who sets goals. And then reaches them. The kind of entrepreneur who loves her business and her life.
My guarantee is that you will have these three things at a minimum by the end of the 6 months: a company that you love launched into the world, that has made a sale (and the confidence and plan for how to repeat sales over and over).
Imagine how different your life will be when you have your business up, running, and producing sales within the next 6 months. Imagine being clear and confident. Imagine having all the sales and marketing skills you need to make things work. This is what you’ll accomplish when we work together.
We’ll meet on Zoom for 45-minutes once a week for 6 months. In between calls, I’ll have you watch a video and/or complete a workbook that will take an additional hour or two.
But please know this – My priority is to maximize your results with the least amount of effort – so if I’m having you do homework, it’s because we’re building the legs of your business so you can run forward 🙂
I work with entrepreneurs all around the world, so it’s not a problem! We will use ZOOM for our video calls – it’s a free and easy to install video conferencing system that allows us to share our screens. I am used to working around time zones, so I will adapt to your schedule as much as possible.
I do not work during the weekends, and it’s important for me to spend the evenings cooking yummy meals and spending intentional time with my family. However, I sometimes have coaching calls in the evening (generally on Tuesdays or Thursdays) if necessary.
The investment is 3k.
Like everything I do, I’ve priced this program in service to you and your impact:
You may still be freaked out about investing in yourself as a business owner, especially if you’ve never bet on yourself like this before. And that’s ok.
This is a big decision. A 30K one. A 300K one.
This is not about spending 3K. It’s about creating $30,000. Then $300,000.
Once you learn how to create money as a business owner… you know how to do it – for life.
I encourage you to start listening to the Rank & File Podcast each week so you can get to know me better. You can also book a free consult call with me. There’s no pressure to work with me after the consult. Either way, the call will give you loads of clarity and action steps to grow your business.
First, we'll jump on Zoom to confirm we are a perfect coach-client match.
We'll start coaching and implementing the Simply Sustainable Process.
You'll be confident with the skills you need to succeed.