Elevate your Purpose-Driven Product to Art-Status

Elevate Your Product to Art-Status | Episode #31

Hear from a creative, purpose-driven entrepreneur who got her artisan's products in museums around the world + How you can elevate your products to art-status too.
The Rank & File Podcast

The Rank & File Podcast

Hosted by Kari Elizabeth Enge - Certified Life and Business Coach for Purpose-Driven Entrepreneurs at Rank & File

Mexico-City native Kythzia “K” Barrera has been on a mission to elevate traditional Mexican pottery back to its rightful place: to be seen and cherished as art, not as a simple object to use in your home.

And she’s done an incredible job. Her company’s fairtrade, artisanal pottery is in world-renowned museums, hotels, and restaurants.

In this episode, K shares how she was able to shift perceptions around Mexican pottery and create a brand that is “art-status.”

This conversation is perfect for you if you are a purpose-driven entrepreneur who is struggling to gain traction with your artisan-made product or if you are trying to shift perceptions around a certain product to elevate its status.

So let’s join K, as she sits outside on a sunny day in Oaxaca, Mexico for a great conversation!

In Today’s podcast episode, you’ll learn:

-How to shift perceptions and elevate your product to art-status
-How to tell stories of deep meaning and significance instead of focusing on the “give back” side of your social enterprise story
-How to engage your beneficiaries in true reconciliation through creative workshops and dialogue

Important links from this episode:

Colectivo 1050º
Innovando la Tradición
Instagram: @colectivo1050grados
Turning Mud into Beauty: What Centuries-old Wisdom of Pottery and the Artisans Who Defend it
Have Taught Me as an Entrepreneur — By Kythzia Barrera | Issue #14 Rank & File Magazine


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Rank & File Magazine for Purpose-Driven Entrepreneurs

Get instant access to the entire magazine library. 20 issues filled with first-hand advice from female founders you admire, plus dozens of workbooks and worksheets on the most important things you need to know. (Seriously, the library is full of so much value, and it’s my free gift to you.)