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Mexico-City native Kythzia “K” Barrera has been on a mission to elevate traditional Mexican pottery back to its rightful place: to be seen and cherished as art, not as a simple object to use in your home.
And she’s done an incredible job. Her company’s fairtrade, artisanal pottery is in world-renowned museums, hotels, and restaurants.
In this episode, K shares how she was able to shift perceptions around Mexican pottery and create a brand that is “art-status.”
This conversation is perfect for you if you are a purpose-driven entrepreneur who is struggling to gain traction with your artisan-made product or if you are trying to shift perceptions around a certain product to elevate its status.
So let’s join K, as she sits outside on a sunny day in Oaxaca, Mexico for a great conversation!
In Today’s podcast episode, you’ll learn:
-How to shift perceptions and elevate your product to art-status
-How to tell stories of deep meaning and significance instead of focusing on the “give back” side of your social enterprise story
-How to engage your beneficiaries in true reconciliation through creative workshops and dialogue
Important links from this episode:
Innovando la Tradición
Turning Mud into Beauty: What Centuries-old Wisdom of Pottery and the Artisans Who Defend it
Have Taught Me as an Entrepreneur — By Kythzia Barrera | Issue #14 Rank & File Magazine